Watchmakers, industry experts, collectors, and aficionados from all around the globe participate, making it an exclusive environment for networking and trendsetting, not to mention celebrating the art of watchmaking. S.I.H.H. focuses on high-end watchmaking craftsmanship, technical excellence, and artistic design. It differs from other trade fairs due to its exclusive focus on luxury and high-end watchmaking. Participation in S.I.H.H. demonstrates a brand's commitment to quality and prestige within the community of horology.