Gold plating is the application of a layer of very thin gold over the watch case or bracelet to give an expensive look but without the cost of solid gold. Luxury aesthetics are made far more accessible to a greater audience with high-quality gold plating that lasts longer and gives better wear resistance. Gold-plated watches give the view of gold while remaining cheaper. Gold plating, while not as durable as solid gold, is a fashionable alternative for those who still want that nostalgic, golden look of gold in their accessories.